Charbucks is closing more stores and cutting workers. It's too bad so many people are losing their jobs, but that is a classy move by the CEO to take a pay cut to 10k a year.
I believe that people still do want a quality cup, though, and that instead of saving money by buying a cup of poorly brewed commodity coffee, most people choose to brew at home.
That's fine by us. We would be happy to sell you 5lbs of coffee that you can grind and brew fresh every morning. We'll even sell you green coffee if you've got a little I-Roaster yourself and want to smoke up the house! (Our sampling roasts usually happen in the garage. Nicraugua & Uganda are next up).
Once you fall in love with quality, fresh-roasted coffee it's nearly impossible to go back.